Orchid Icon.jpg

Orchid

 
 

Orchid is a digital guide designed to help anyone become a better caretaker at home for patients with mild to complex cases. Care doesn’t stop outside of the hospital setting, and it’s often those around us that make sure we get the attention required to carry on.


Role:
Art Director, Design Lead

Contributions:
Art Direction
Brand Design

Collaborators:
Brian White (CD)
Nathan Frank (ECD)

 
 
 
 
 
 
 

The color palette is curated with an empathetic tone in mind. Soft pastels feel knowledgable and understanding, helping to teach and guide.

 
 
 
 
 
 
 

Marketing headlines are laid out in the rhythm of a haiku, imparting confidence and knowledge.