Kins is a new kind of Physical Therapy practice. With hybrid at-home and in-person treatments, the power is back in the patient’s hands. This identity system was developed to speak to modern patients wishing for a new solution to PT treatment.

Role:
Art Director, Design Lead

Contributions:
Logo Design
Art Direction (Photo)
Web Design
Brand Design

Collaborators:
Brian White (CD)
Revive The Cool (Photo)
Brent Ahrens (Development)
Kenny Phillips (Design)
Company Policy (Brand)
Astronaut Monastery (Video)

The wordmark and typography are meant to feel derivative of flexibility, dexterity, and stretchiness. The variable headline font provides a way to emphasize certain key words in headlines by stretching and expanding.

Kins

Kins is a new kind of Physical Therapy practice. With hybrid at-home and in-person treatments, the power is back in the patient’s hands. This identity system was developed to speak to modern patients wishing for a new solution to PT treatment.

The wordmark and typography are meant to feel derivative of flexibility, dexterity, and stretchiness. The variable headline font provides a way to emphasize certain key words in headlines by stretching and expanding.

We directed a photo shoot to provide custom assets to be used across all channels.