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Beanstalk

 
 

Beanstalk is a digital benefits marketplace developed for employers and benefit solution providers. The platform uses AI to determine the most impactful company benefits that support employees. This helps employees grow personally and professionally, while allowing employers to offer a more desirable benefits package.


Role:
Art Director, Design Lead

Contributions:
Art Direction
Brand Design

Collaborators:
Brian White (CD)

 
 
 
 
 
 
 

The name and corresponding design language are derived from the idea that investing in employee growth is ultimately an investment in a company’s growth.

 
 
 
 
 
 
 

The “B” in the logo has a subtle quality that alludes to a vine, making it into a distinct monogram.